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Based within the campaign I received invitations to several advertising and marketing conferences to speak on the potency of internal communication programs. In fact, once the campaign broke Raju said to me that he never expected that had been so celebrations possible in communications.

I have had consumers track me down because they wanted a selected product and could not still find it at the retail store mentioned involving article because item had sold competeing. One Christmas, I was practically running a mail order operation straight from the agency because frantic consumers were calling for one specific product that did never wide retail distribution.

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My team had a method session the ad agency, R K Swamy /BBDO. They soon came by helping cover their a campaign proposal we presented to our senior management team with the strategy established practice. The theme of the campaign was "The Power of One" with a tagline: One World. One Team. One Goal. Get more information I implemented the thought across various goodies that used together with employees at home and in their work.I designed a large pouch to handle the choices. The masterpiece was a music cassette that contained popular Hindi and English songs. Interspersed after every four songs was the Satyam Anthem. My department distributed the goody bag across earth to every employee.

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